From an editorial standpoint, Toys ‘n’ Playthings is widely regarded as the most informative of the toy trade journals. Its regular mixture of news, interviews, in-depth features on key market sectors and coverage of new products remains popular with all sectors of the trade. Toys ‘n’ Playthings can boast an unrivalled line-up of contributors; specialists in their particular fields ensure the most thought-provoking articles can be found exclusively in our publication.To ensure we present a balanced viewpoint, Toys ‘n’ Playthings regularly talks to key players from all sectors of the industry, including manufacturers, major buyers, independent retailers and other leading industry figures. We maintain close links with key industry bodies such as the BTHA (British Toy and Hobby Association) and the TRA (Toy Retailers Association), and are also the UK’s member of the International Toy Magazine Association. Quite simply, Toys ‘n’ Playthings is essential reading for anyone who wants to keep their finger on the pulse of the toy trade.

In the business-to-business press, there is only one way to judge who is market leader; the volume of advertising carried by publications. For many years now, Toys ‘n’ Playthings has carried more display and classified advertising than any other title in the market. The 2006 figures once again show how comprehensive our market leadership is; we carried almost 50 per cent more advertising than Toy News in the January – December period. The 2006 figures give Toys ‘n’ Playthings a 63.5% share of the market in volume terms, which gives us a decisive lead over our only direct rival, and the first half of 2007 has seen this trend continue.

We have enjoyed this tremendous level of support because we fulfil advertisers' requirements, delivering a publication that reaches all of their target audience and which, most importantly, they know their customers want to read. Toy advertisers know where their money works best for them – in an established title, run by people who know the toy trade; in a magazine which continues to prove it is the UK’s number one toy trade journal.