Research suggests that up to 70 per cent of purchasing decisions are made in store. If your product isn’t selected or ranged adequately by retailers, potential customers may well see your consumer advertising but when they arrive in store, they may be persuaded to choose someone else’s product.

Major buyers are changing with alarming frequency. Often a new buyer has no direct experience of the Toy Trade, and hence needs to get regular information on the market from somewhere. Where better than Toys ‘n’ Playthings - a single unbiased source of quality information.

Major buyers are generally under pressure to cut the number of suppliers they deal with. By having no presence in Toys ‘n’ Playthings, there is a risk that you could be ‘out of sight, out of mind’.

If a buyer sees you supporting your brand below the line, they’ll have far more confidence that you’ll support it above the line.

Toy companies generally have less sales people on the road than they used to, resulting in longer call cycles and a ‘communication gap.’ Toys ‘n’ Playthings can help to fill this gap. Toys ‘n’ Playthings is independent, and therefore retailers of all sizes are more inclined to trust the information they receive via the publication, rather than junk mail or other impersonal forms of communication.

Individual Incentives and Discounts - Special introductory discounts available for first time advertisers. Clients who offer forward commitment also receive special incentives.

Special Executions – Lema Publishing prides itself on being able to promote your products in anyway you feel is right, whether it’s glitter on the page or your own dedicated supplement.

Complete coverage - Of all the toy industry decision makers, the people who you need to ensure see your products.

Extensive Client Support – Whether you’re new to the business or a large corporation, we will offer assistance all the way, from advert make-up to editorial support.

Exclusive Cross Sector Marketing - Toys ‘n’ Playthings is part of Lema Publishing, which produces magazines in the character licensing, nursery, christmas, gifts, greetings and party sectors – helping you promote your products in all the relevant sectors, no other toy trade publication can offer this unique mix.

Trade Show Presence - We always have a stand at all the main UK shows, so through us you can have a trade show presence, showing your products and promoting your brand strength across the UK whether or not you have your own booth at the show.