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About Toys 'n' Playthings

Toys ‘n’ Playthings is the leading trade press publication for the UK toy trade, established in 1981. Still run by the same toy trade expert Malcolm Naish. 

Published monthly, Toys ‘n’Playthings offers toy manufacturers and suppliers the chance to reach over 5,200 toy retailers. With regular product features, many news sections, toy trade gossip and columnists, it is an essential read for anyone working within the toy trade - be it retailer, supplier or anyone in between.

Having worked with toy manufacturers for many years, we can give you all the advice needed to increase sales of any toy or game product to the UK market. Whether you have one product or hundreds of ranges, feel free to get in contact to find out how Toys ‘n’ Playthings can play an essential part in your marketing mix and help achieve sales growth with toy retailers.




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