22nd February 2017
Hasbro have stars in their eyes

Transformers: The Last Knight stars paid a visit to Hasbro at New York ...

20th February 2017
Top toy trends of 2017 announced in New York

Everything from movie mania to collectables highlighted

15th February 2017
Thomas & Friends sets friendship in motion

Mattel gets first-ever global marketing campaign underway, which celebrates friendship

14th February 2017
A reason to smile as Nathaniel Southworth returns to industry

Has established a marketing business called Added Smile

9th February 2017
LEGO Batarang crashes into London

The groundbreaking installation marks tomorrow’s The LEGO Batman Movie cinematic release

16th January 2017
Schleich builds on record growth

Schleich to build on biggest ever year in 2016 with launch of new ...

9th January 2017
LEGO fan design to become official playset

Competition tasks LEGO Friends fans to design their own set and win trip ...

22nd December 2016
Vivid grants wishes with Genie Girls TV campaign

See the TV ads for Vivid’s magical new collectable range ahead of Q1 ...

13th December 2016
Parents Buzz-ing for #smartDiscoveries

Festive take on smarTrike’s social campaign sees celeb mum Giovanna Fletcher encourage parents ...

9th December 2016
My Fairy Garden website goes live

Visitors can now visit the new site for the Interplay brand

8th December 2016
Le Toy Van gets pampered

The company’s Petilou Collection becomes first toy brand to be offered through Pampers’ ...

22nd November 2016
Something Special for Hamleys parade

Justin Fletcher and other CBeebies favourites make a splash at Hamleys Toy Parade

21st November 2016
Bladez makes TV debut

The company kicks off its first-ever TV advertising with three-week Teletubbies campaign

17th November 2016
Octonauts assemble on mobile

First Octonauts app brings exploration and fan-favourite characters to touchscreens

17th November 2016
BAFTA bash sponsored by Bananagrams

The word game will sponsor Children’s Awards for third time later this month

15th November 2016
LEGO cuts ties with Daily Mail

The toy company has no plans to continue its promotional giveaways with the ...