January 2012 edition

Regulars

5 The Leader with Mirella Cestaro
6 News
what’s the latest?
8 Licensing news
the hottest news from the licensing world
10 Media news and TV viewing charts
what kids are watching
12 Movie news
what’s happening in Hollywood?
14 People news
the movers and the shakers
15 Exhibition news
what you need to know about the shows
16 Toy Talk
the retailers have their say
22 Trade Talk
the suppliers have their say
76 What’s new?
we take a look at new products

Features

30 Fair Play!
We give you the lowdown on what to expect from Nuremberg 2012 and who’s exhibiting what with our in-depth preview
56 Billion pound baby
The Olympics and Euro championships are around the corner; get to grips with which products and toy companies are the ones to watch – and buy!

Special Report

18 It’s all in the making
Product Developer, Richard Clack and Range Communicator Fredrik Bengtsson of Children’s IKEA tell us about the IKEA toy strategy
52 Socially Speaking
We examine the impact of social media on the toy trade and how it can work for you
64 Brass in pocket
Pocket money toys are the new kids on the toy block
68 Get out and about with Plum!
2012 is going to be a cracking year for Plum products
70 New Year, new you
Toy Fair visitors and exhibitors share their resolutions for 2012
72 30 Great years!
Toys ‘n’ Playthings turned 30 this year, and we celebrate the third decade of being the most-loved trade title, in our final instalment of Malcolm Naish’s look back

Columnists

24 The Independent
the toy trade’s most controversial columnists lets rip
26 The Media Whisperer
Columnist Clive Crouch give us his take on what’s going on in TV world
28 Girls just wanna have fun
Richard Gottlieb gives his take on girls and missed marketing opportunities
78 Toywatcher
our eyes and ears in the toy trade give us the gen!

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