Slime Baff goes viral
Zimpli Kids’ Slime Baff and Gelli Baff videos rack up 80 million YouTube hits in two months
Zimpli Kids’ Gelli Baff and Slime Baff have exceeded all expectations by racking up over 80 million views on YouTube in a recent marketing campaign. Working closely with partners on the video website, the views were garnered across 27 different channels, with videos ranging from quizzes and reviews, to general playing, and even blind bag openings in Slime Baff and Gelli Baff.
The views give Gelli Baff and Slime Baff a great platform for Christmas 2015. American firm Animoto found in a recent survey that 73 percent of consumer were more likely to purchase a product after watching a video, and almost all agreed that video content was useful when making a decision.
The most popular video featuring green Slime Baff, made by UK YouTube channel Toys And Me, has accumulated more than 13 million views alone.
Sarah Howard, head of marketing at Zimpli Kids said: "The recent online success of Slime Baff and Gelli Baff clearly comes down to the uniqueness of the product - there are no other toys like Gelli Baff and Slime Baff on the market and we're proud to be different. From just watching the videos online, you can see how excited the children are to be playing with Gelli and Slime because of their unusual textures."
The second and third most popular videos are by Ukrainian brother and sister, Mister Max and Miss Katy. Their most popular video, featuring blue Gelli Baff, has over 12m views.