Mattel Creations details content slate
Line-up includes lots for Barbie, Thomas and the brand new Enchantimals
Mattel’s recently formed content division Mattel Creations has unveiled its all-new 2017 content slate.
Featuring its iconic and globally renowned portfolio of popular brands, the line-up includes a special and two new series for Barbie and brand new show Enchantimals, as well as Thomas & Friends.
Barbie Dreamtopia (52 x 11’) series was greenlit following the huge success of the special Barbie Dreamtopia (1 X 44’) which has been taken by several world-class broadcasters including: Cartoon Network (Latin-America), Super RTL (Germany), Pop TV (UK), MiniMini (Poland), Karusel (Russia) and Media Prima (Malaysia), among many others.
Animated by Snowball Studios, Barbie Dreamtopia series has a distinctive visual look that will appeal to a younger pre-school demographic than previous Barbie content. Set to be released in Fall 2017, the story revolves around Chelsea, the youngest sister of Barbie, as she takes a fantastical journey from her real life to the land of dreams. Together with Barbie, they embark on amazing adventures as they explore exciting new lands full of limitless possibility and important life lessons.
Barbie: Dreamhouse Adventures (26 x 22’) is another brand new Barbie series developed for an older audience of 5 to 11 year olds, with a realistic and modern CGI look and answering requests from fans to learn more about Barbie and her family. The new episodic show will chronicle the adventures of Barbie and her sisters, Chelsea, Stacie and Skipper, as they take the viewer along for their wild adventures that will have every girl believing that anything is possible.
In addition, a 60-minute Barbie special, Barbie Dolphin Magic, will also be available from Fall 2017 to compliment the two new Barbie series.
Brand new Enchantimals is a 60-minute special invites viewers to join the Enchantimals, a special group of friends with an unbreakable bond and extraordinary animal abilities who are the keepers of their enchanted forest home. The Enchantimals are at one with nature and strive to maintain balance, peace and harmony with unwavering compassion towards all living things. Each Enchantimal has their own animal best friend who helps them look after the enchanted forest they call home.
Christopher Keenan, Senior Vice President Global Content & Executive Producer at Mattel Creations said: “With its broad appeal and fans of many ages, the world of Barbie content is expanding in many directions. Barbie: Dreamhouse Adventures is a playful, CG-animated sitcom aimed at the 6 to 11 year old audience where comedy is the order of the day.
“Barbie Dreamtopia, on the other hand, is very much a preschool/transitional series, targeting Barbie’s younger audience and starring her youngest sister, Chelsea. The show follows on the success of the Dreamtopia special that was released last Spring and will be comprised of 11 minute episodes that depict Chelsea and Barbie in CG-animation in the real world and lavish, colorful 2D animation in the world of Dreamtopia.
“Additionally we are thrilled to announce our new special, Enchantimals, as well as fresh content for Thomas & Friends, Monsters High and WellieWishers. We’re certain our diverse and vibrant schedule for 2017 will have broad appeal for children of many ages from around the world.”
The full content slate is:
Barbie Dreamtopia 52 x 11’
Barbie: Dreamhouse Adventures 26 x 22’
Barbie Dolphin Magic 1 x 60’
Thomas: Journey Beyond Sodor 1 x 70’
Thomas & Friends: Series 21 26 x 11’
Enchantimals 1 x 60’
WellieWishers Series 1 26 x 11’
Monster High: Electrified 1 x 70’
Max Steel Turbo Charged 1 x 44’
Max Steel Turbo Warriors 1 x 44’