It Zimpli keeps getting better

by TnP Staff
Published: 21 October 2016, 10:01
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Rocketing sales for Zimpli Kids’ Gelli Baff with European distributor Simba Germany

Zimpli Kids’ year keeps getting better as the company reveals orders placed with distributor Simba Germany are already more than 200 per cent up on 2015 - and that’s with the key Christmas period to go.

Gelli Baff (Using the German trading name of Glibbi) was a success from the start. Despite it only being on the shelves for just six months, in 2014 it finished in the top three bath time products according to NPD data and finished at number two in 2015. Better still, in the most recent NPD data published, Glibbi is currently ranked at number one in Germany in the bath time category.

Following on from the success of the best selling Glibbi range what better way to showcase the products than on an FSDU. With Simba FSDU numbers already well over 1,000 the brand is going from strength to strength.

Keen to continue this success, SIMBA have already earmarked a substantial TV budget for 2017 for the much loved Glibbi brand determined to keep their number one NPD spot with massive viral support from the Zimpli Kids marketing team also planned throughout 2017.