North American Toy Fair opens tomorrow!
New toys will come to life this weekend in New York City
Hundreds of thousands of inspiring, innovative, and skill-building toys and games will make their debut in New York City this weekend at the 114th North American International Toy Fair – the largest toy, game, and youth entertainment product marketplace in the Western Hemisphere.
Produced by the U.S. Toy Industry Association (TIA), Toy Fair will open its doors at the Jacob K. Javits Convention Center this Saturday, February 18, with an 8:55 a.m. ribbon-cutting ceremony. Immediately following, the show floor will open to an estimated 30,000 global play professionals – including 11,000 international buyers – who will explore the massive 443,000 net square feet of exhibit space bursting with brand-new playthings from more than 1,100 toy companies.
“For more than a century, New York Toy Fair has seen the launch of countless timeless treasures – from Barbie and Mr. Potato Head, to Tickle Me Elmo and Silly Putty – and has evolved into a powerful gateway to the $87.4 billion global toy market,” stated Steve Pasierb, TIA president & chief executive. “With more than 100 countries represented at the marketplace and the U.S. toy industry coming off a very strong year, we look forward to seeing the global toy community raise the bar on creativity, ingenuity, and fun at Toy Fair 2017!”
Toy Fair will unveil this year’s hottest trends in toys and celebrate their ability to transport kids to magical worlds through play. From skill-building creative toys, to adrenaline pumping active toys, to educational playthings for kids of all ages, Toy Fair will have something for everyone.