New US video game deal for Teletubbies

by TnP Staff
Published: 17 February 2017, 10:19
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Licensees appointed for North America across additional consumer products categories

DHX Brands has further boosted the presence of Teletubbies in the North American market, appointing Built Games, a market-leading video game developer and publisher, as part of nine new consumer products deals brokered via CPLG North America.

This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for children that will underscore the trusted brand values of Teletubbies and help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow children’s vocabulary.

In addition, DHX Brands has appointed eight further new US licensees, including Bladez Toyz (Ancillary Toys), Fiesta Toys (Arcade/Amusement), HW2 (Eyewear), John GmbH (Outdoor Toys), High Point (Children's Hosiery), Milestone (Live Events), Edgewell Personal Care Brands (Infant Accessories) and Silvertop Associates (Costumes).

The new licensees come on the back of a previously announced agreement for exclusive US broadcast and on-demand rights for 30 brand-new half-hour episodes of Teletubbies, which will begin airing on Nickelodeon’s Nick Jr. preschool channel and streaming on the Nick Jr. app in 2017.

They join a North American consumer products roster that includes Sony Pictures Home Entertainment (global DVD and Digital), Spin Master (North American Master Toy Distributor), Simon & Schuster (publishing North America), Accessory Innovations (Bags, Backpacks, Hats), SG Company (Footwear), Franco Manufacturing (Juvenile Bedding), Betesh (Toddler Bedding), VTech (Electronic Learning Toys), Cube Interactive (Apps), Hybrid (Apparel), Amscan (Paper and Party Goods), Playtex (Sippy Cups, Bottles, Infant Mealtimes and Pacifiers), Global Brands Group/AME (Sleepwear), Rasta Imposta (Costumes, Novelty hats) and TabTale, the second Teletubbies app partner.

As the flagship property in DHX Media’s strategy to build global brands, the new Teletubbies continues to perform extremely well and is gaining international momentum. Globally, the licensing programme is growing rapidly, with more than 85 top-tier partners already on board, underscoring its position as one of the best-loved and most-recognizable children’s properties.

The new Teletubbies follows the same four huggable characters and styling as the original show and has been visually modernized by DHX Media and award-winning UK production company, Darrall Macqueen, bringing a refreshed and contemporary look and feel to one of the world’s favourite preschool properties. The show has been picked up by 23 broadcasters worldwide, as well as Amazon Prime Video in the U.K., where the commissioning broadcaster is CBeebies.