Jazwares to distribute Jada Toys
Will distribute entire product offering across Europe and UK
Jada Toys and Jazwares have announced their strategic partnership whereby Jazwares will have master distribution rights for Jada’s product line to mass and specialty retailers across Europe and the UK.
"Jada has experienced tremendous year over year growth in the US thanks to our best-in-class licenses, high-quality collectables and radio control vehicles. Our goal for 2017 is to continue our growth outside the US, becoming a global entertainment company with world-wide distribution of our many product lines. Partnering with Jazwares provides turn-key distribution of our entire line across Europe, a key step in achieving our international objectives and we couldn’t be more excited," said Bill Simons, CMO of Jada Toys.
“Jazwares is proud to be working with Jada Toys to launch their new product range across Europe” says Laura Zebersky, Jazwares EVP and Chief Commercial Officer. “Their metallic figure and die-cast vehicle line up is second to none in terms of quality and value. This, combined with their wealth of new popular licenses, means their range will appeal to fans and collectors alike. We expect great things in 2017 and onwards."
Under the terms of this deal, Jazwares will distribute Jada’s entire product offering. This includes Jada’s licensed die-cast and radio controlled vehicles, as well as their new wildly popular Metals Die-Cast, a line of highly stylized, licensed die-cast figures. These figures come in 15.3cm, 10.2cm and 6.4cm scales.
New for autumn 2017 is the highly-anticipated 4.2cm scale die-cast figures called Nano Steel, which is being touted as the “next big thing” to hit the figure market in decades!
New retailers interested in purchasing Jada merchandise through Jazwares should contact Daniel Sugrue, Sales Director at Jazwares via DSugrue@Jazwares.com or 0203 598 0272.