LEGO Group appoints new VP and GM BU UK/Ireland

by TnP Staff
Published: 16 March 2017, 15:46
Quick Link: www.toysnplaythings.co.uk/qaor2

Marina Edwards joins LEGO UK leadership team from Pepsico

Marina Edwards has joined the LEGO Group as Vice President & General Manager of BU UK/Ireland.

Based at LEGO UK in Slough, Marina takes over from Fiona Wright, who had been covering the role on an interim basis since 2016 in parallel with running the Nordic/Benelux/Baltic business.

Marina’s solid commercial and leadership experience, combined with her affinity with the unique LEGO values and culture, makes her a strong addition to the UK/Ireland business and the EMEA Leadership Team. She was born in Russia and has been living in the UK for 13 years with her husband and two sons.

“I feel extremely privileged to be joining the LEGO team,” said Marina. “The LEGO Group is an incredible company which appeals to people of all ages around the globe. I admire the values the company has been true to since 1932 – to develop and inspire children through creative play and learning. 

“My team and I will work with our partners to continue the momentum the company has seen over the past years. Our ambition is to drive the growth in the toy market and remain the industry leader while consistently practising the ethos that ‘only the best is good enough’.”

Marina started her career at Procter & Gamble in 2000. She was based in Russia and then in the UK, where she led some of the company’s largest business units (Beauty Care, Gillette, Household). In 2014, she moved to Pepsico as a Senior Commercial Director for Juices and Cereals, where up until her move, led a sizeable business and team.