The Powerpuff Girls go mobile
Cartoon Network launches The Powerpuff Girls Story Maker app for the App Store and Google Play
Cartoon Network is now introducing Blossom, Bubbles and Buttercup to an all-new generation of fans with The Powerpuff Girls Story Maker app. The app launches across the UK and EMEA today (16 March 2017) for free on iOS and Google Play.
The Powerpuff Girls Story Maker app allows kids and their parents to tell their very own stories based on the much-loved crime-fighting trio. Together they can create and animate scenes involving their favourite heroes and villains from the series, from Blossom, Bubbles and Buttercup to the girls’ arch nemesis, Mojo Jojo. Once the scene is set and fully decorated with fun items from The Powerpuff Girls universe, kids can choose to record their voice and narrate over their bespoke animation to further add a personal touch to their story. The stories can then be saved to the device and watched later or shared with friends and family via email.
A comprehensive marketing strategy for The Powerpuff Girls is also effectively driving brand awareness and fan engagement. A cinema ad featuring the Spin Master toy range will debut in the UK from Friday 17 March in front of new theatrical releases such as Beauty and the Beast. Added to this, a hyper-targeted Facebook campaign directed at mums with daughters has been driving strong click-throughs to Argos and The Entertainer and. On YouTube, following Cartoon Network’s recent partnership with the hugely popular channel and influencer Tiana from Toys AndMe, a video showcasing Spin Master’s new toy range has now clocked up over 480k views.
The UK merchandise roll-out was spearheaded in January 2017 by global toy partner Spin Master who began launching its innovative range with major UK retailers including Argos, The Entertainer, Smyths, Amazon and grocers including Tesco and ASDA. The Powerpuff Girls licensing programme will be significantly expanded from May 2017 as products start launching in the publishing, fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school categories.