Surprise for L.O.L fans
Next wave of MGA Entertainment’s L.O.L Surprise! Dolls to hit shelves in UK
Following a successful stunt launch in the UK this February, L.O.L. Surprise! Dolls sold out in a matter of weeks - but MGAE has confirmed the next wave of Series 1 product is due to hit the shelves.
Nicola Mellor, Senior Brand Manager said: “After selling out within two weeks of being on sale, it’s great to bring the next wave of product to the UK. Retailer response to the L.O.L. Surprise! Dolls has been incredible; we’re seeing extreme measures being taken to not miss out on meeting demand. We have high expectations for the arrival of Series 2 in July.”
Combining unboxing with the anticipation of surprise, each of the product’s seven layers reveals a different treat, including emoji sticker, accessory, and the hero - a L.O.L. Surprise! Doll. The collectable dolls launched in the UK with no traditional marketing, channeling activity through influencers and a three-stage event launch in London. Generating over 1.6million video views online, including two videos with YouTube star Toys AndMe, the demand for the product has been constant from the outset.