Num Noms nets 40 new licensees

by TnP Staff
Published: 19 April 2017, 08:59
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Amscan, Sakar, Winning Moves and DC Thomson among new UK partners across toys, party and publishing

MGA Entertainment’s sweet smelling collectable brand Num Noms has doubled its number of licensing partners around the world.

The mix, match and stack novelty line has attracted 40 new licensees, bringing the total number of cross-category partners to 80.

Among the latest to sign up to the programme are Sakar, for electronics in the US, UK and France; Amscan for partyware in select European territories, Australia and New Zealand, Winning Moves for toys and games in the UK and Italy; and DC Thomson and Kennedy Publishing, which are both on board for publishing in the UK.

“From the first Num Noms licensed products --apparel, sleepwear and select accessories -- to hit retail in the U. in fourth quarter 2016, through today, the brand continues to exceed our expectations, appealing to a wide consumer base of young girls, collectors and others with a keen appreciation of whimsy,” said Juli Boylan, Global Head of Licensing, MGAE, who announced the new partnerships.

“We are very excited to be launching key categories this spring, and the full program worldwide in the fall.  Num Noms also continues to grow in the UK and European markets and so our focus as we head into Licensing Expo is to meet with potential partners in the ancillary categories, and further expand the brand in key international territories throughout the Asia Pacific and Latin American markets.”

A selection of some of the newly signed partners are below


Toys, Crafts, Activity and Party Goods

Amscan (select territories in Europe)

Play by Play Toys (Europe and Mexico)

Topps Europe (Australia, New Zealand, Latin America)

Anagram/Amscan (Australia, New Zealand)

RMS International (U.K.)

Winning Moves (U.K., Italy)



Kennedy Publishing (U.K.)

DC Thomson (U.K.)



Sakar (U.S., U.K., France)


Apparel and Accessories

PhatMojo (U.S., Puerto Rico)

Intimo  (U.S.)

Jellifish Kids, Inc. (Canada)

Mad Engine (Canada)

Danawares (Canada)

BrandHouse Footwear (Canada)

HEYS (Canada)


Smith and Brooks (U.K.)

C&M Licensing (U.K.)

BCI (Australia, New Zealand)

Benson’s Trading Company (Australia)

Caprice Australia Pty (Australia and select territories in Europe)

HER Accessories (select territories across Europe)



MegaToys  (U.S.)


Home Décor and Furnishings

Idea Nuova (U.S.)

ERE (U.S.)

Aymax SPRL (Benelux)

M. Toys Monoprosopi EPE (Greece, Cyprus, Bulgaria, Romania)

STOR, S.L. (select territories in Europe, Middle East, Africa


Back-to-School and Stationery

Trends International LLC (U.S., Canada)

Innovative Design (U.S, Canada)

SmileMakers Inc. (U.S., Puerto Rico, Canada)

IG Design (U.K.)

Bio Pappel Scribe (Mexico)


Sporting Goods

BH Brands (U.S., Canada, Puerto Rico)

PTX Performance Products USA (U.S., Canada, Mexico)



Leese Enterprise International Inc. (Canada)

Park Avenue Foods (Australia, New Zealand)