Bulldog picks up new Miraculous partners

by TnP Staff
Published: 20 April 2017, 08:46
Quick Link: www.toysnplaythings.co.uk/qaowg

Gosh! Designs, IglooBooks, Kokomo and Roy Lowe sign up for the hit animated property

ZAG continues to increase its reach of licensees for its critically-acclaimed, hit, comedy-action animated TV series, Miraculous: Tales of Ladybug & Cat Noir.

Licensing representative Bulldog Licensing has signed new deals with Gosh! Designs at PMS International (stationery, pocket money toys and creative play), IglooBooks (book publishing), Kokomo (dental and gift sets) and Roy Lowe (socks).

“This new activity shows the strength of Miraculous,” said Bulldog Licensing MD, Rob Corney. “We’ve now got a large programme in place, across multiple categories, and with the show performing so well on TV there is a huge amount of interest in this brand!”

Miraculous has been attracting legions of fans through an action-packed story that centres on Marinette and Adrien - who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed 'friendly' villains found in each episode.

The series launched on the Disney Channel in the UK over the last year and is the broadcaster’s No. 1 show. Disney has also snapped up series 2, which will screen later this year whilst free to air broadcaster Pop grabbed the UK rights to the show. Debuting in February 2017, the show jumped right to the top of the channel’s ratings charts, pulling in audiences a massive 45 per cent above the channel average.