Debenhams announces transformation plans

by TnP Staff
Published: 20 April 2017, 09:08
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Department store chain will close some stores and cut back on-shelf stock options for a slicker shopping experience

Debenhams has announced plans to transform its image and boost its profile as a “destination for social shopping”.

The announcement follows a six per cent dip in UK earnings in its half-year results, although bright spots included increased uptake in mobile orders, up two thirds, and international earnings growth of more than 13 per cent.

Around 10 stores could be closed over the next five years as part of the turnaround plan, along with one of its central distribution hubs and 10 of its smaller, regional stock holding warehouses.

The axe will also be dropped on some of the department store chain’s in-house brands, while shop floors will be refined with a 10 per cent cut back on stock options with an emphasis on rapid stock replenishment.

Sergio Bucher, chief executive of Debenhams, said: "Shopping with Debenhams should be effortless, reliable and fun, whichever channel our customers use.

"We will be a destination for 'social shopping' with mobile the unifying platform for interacting with our customers."