Infinity Nado spins to success

by TnP Staff
Published: 21 April 2017, 09:12
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Alpha and The Entertainer partner on mind-blowing launch event for the exciting new battle craze

The Alpha Animation & Toys UK team is celebrating a hugely successful launch event for Infinity Nado, its new, highly entertaining battle craze.

The hit event was hosted by Fun Kids Radio presenter Bex, and took place at The Entertainer in the Bullring on Monday 10 April.

Top YouTubers Tekkerz Kid and It’s Romello battled it out to see who would be the ultimate Nado Master. After a live demo of the product, the sell-out event gave 150 fans the opportunity to not only meet their heroes, but have the chance to challenge them to an Infinity Nado battle. All participants got to take home limited-edition gold and silver Nados as well as a signed Infinity Nado certificate from the influencers.

As part of the campaign, the YouTube stars also posted Vlogs on their channels, showcasing the product and demoing stunts. The initial video on Tekkerz Kid’s channel reached over 150k views in 48 hours, with a further social media reach of over 40,000 - see them in action below.

“We couldn’t have asked for a better way to launch this amazing product,” said Mark Hyndman, Country General Manager - UK and Ireland at Alpha Animation & Toys. “Having Tekkerz Kid and It’s Romello on board as brand advocates has been fantastic. We even had fans travelling from over three hours away to the Bullring to meet the popular vloggers and take part in the Infinity Nado battles!”

The Entertainer’s marketing efforts didn’t end at the event. Stores nationwide have been hosting live demos of the products throughout Easter and will continue over the May half term holidays. The Entertainer also held a special Infinity Nado unboxing event, which took place on Saturday 15 April across all stores and attracted hundreds of consumers across the UK.

Rebecca Naish, Head of Marketing and Licensing at The Entertainer, said: “The flagship launch event allowed us to achieve a lot in one day. Tthe live demos from the vloggers were competitive, fun and engaging, all aspects of the Infinity Nado brand, which we brought to life. We’re looking forward to seeing the success Infinity Nado has in the UK and to continue to offer consumers exciting ways to be involved with the product.”