Elves Behavin’ Badly hits the road
This year’s Christmas must-have sets out for the roads of Britain in new 12-foot lorry poster
Watch out for your Elf! PMS International is making sure elf n safety rules are followed with its latest advertising campaign for the Elves Behavin’ Badly range.
The huge 12ft (3.8m) poster is soon to be sailing up and down the roads of Britain on the side of an 18-tonne lorry to keep the festive elves in full view.
The elf craze started life a couple of years ago as animated humour and creative fun aimed at entertaining young children throughout December, and has escalated into a Christmas phenomenon of folk creating daft poses for their elves each day.
The increasing popularity of the elf tradition, coupled with the limited availability of elf dolls and associated merchandise in the UK market has culminated in PMS International Group introducing its exclusive Elves Behavin’ Badly range of elf dolls, accessories, games and novelties, to help the elves go about their mischief making and also to inspire even more creative scenes.
Apart from their vinyl-faced dolls, PMS are also offering a range of plush elves, bendable dolls, incredibly cute baby elves and an unrivalled range of elf accessories, all heavily branded in coordinated artwork.
PMS is supporting their brand with a nationwide publicity and marketing campaign – starting with the lorry livery – and its own website and Facebook pages exclusively devoted to Elves Behavin’ Badly.
While PMS only sell to the trade, its extended marketing programme will also target consumers in due course.
Call 01268 505050 or visit www.pmsinternational.com for more information on Elves Behavin’ Badly.