Bandai asks 'What makes you Miraculous?'
Master Toy partner launches consumer-targeted social campaign
Bandai has launched the first consumer-targeted campaign for its Master Toy property Miraculous. The hit toy line is based on the beloved Zag Heroez Zag animated comedy adventure series Miraculous - Tales of Ladybug & Cat Noir, currently airing on POP and Disney Channel in the UK.
The ‘What makes you Miraculous?’ campaign focuses on the core values of the story, with the aim to encourage fans to share how they relate to the characters and what empowers them within the story, around their own personal and unique characteristics and life experiences.
“Having launched our extensive Miraculous range of toys this year, we wanted to create a special campaign that is both rewarding and highly relevant to our target audience,” said Tess Parsons-Broome, Marketing Manager at Bandai UK. “We’re thrilled with the levels of engagement the PopJam channel has received so far, and we think fans of the show will be excited and inspired by this amazing, money-can’t-buy Miraculous prize”
The activity is being led through a new Miraculous channel on Super Awesome’s PopJam, which has experienced accelerated growth and high engagement since its launch in April. This Miraculous community is pro-actively engaging in official and user generated creative posts, cosplay (costume/dress-up), games, quizzes, sharing and exchanging of character and story secrets. Other focuses include developments and interesting anecdotes about Miraculous’s Paris, fashion and the French culture.
Bandai will support further fan community engagement by launching a Miraculous Imagination Fan Art Challenge on the PopJam Miraculous channel. Young fans will be encouraged to submit their artistic design for their own Miraculous super hero, based on their own special talents. The grand prize winner will be selected by a Zag panel of artists and will receive, a one of a kind, Zag professionally illustrated, animated image of themselves with their favourite Miraculous character.
The campaign will be heavily supported by further PR and marketing initiatives, throughout the parenting and children’s consumer press. Bandai’s Miraculous portfolio features a wide variety of toys for children aged four to nine years old, including dolls, plush, action figures and role play products.