The Toy Association publishes 2016 Annual Report
You can read the US toy trade body’s in-depth report online now
Last year, The Toy Association worked alongside members to successfully advocate for reform of the Toxic Substances Control Act (TSCA), achieve new levels of impactful government and media communications, and successfully educate consumers about the strict federal standards in place to ensure the safety of all toys sold in the United States.
The association also launched its first-ever business-to-consumer show, Play Fair, connected more than 16,000 buyers with toy sellers on the ShopToys365.com platform, and grew the North American International Toy Fair, which united more than 30,000 play professionals from around the world.
The group’s research expanded, bringing members new webinars, global market reports, and studies aimed at helping companies grow their businesses and better understand their customer base. Its Genius of Play initiative broadened its scope, encouraging millions of families to take time out of their busy schedules to play, and the Toy Industry Foundation served an outstanding four million children in need – triple the number served in 2015!
It was also in 2016 that The Toy Association crafted a new strategic plan focused on 2020. The plan, which is now in effect, prioritises global advocacy and market access initiatives, elevates the public image of the toy industry, helps develop the next generation of toy industry leaders, and emphasises membership excellence.
“Progress and achievements against threats, challenges, and opportunities are made possible by your membership in The Toy Association,” wrote Steve Pasierb, president and CEO, and David Hargreaves, chairman of the board of directors and strategic advisor at Hasbro, Inc., in the report. “Exciting times are upon us, and we look forward to the essential task of working together to create an ever stronger and more dynamic toy and play community. It is our honour and privilege to serve you and your companies.”