Cracking launch for Sinco
New egg-themed collectable range hits retail from July
Sinco Toys has launched a new collectables range called Scrambled Headz.
Series one is due to hit retailers from July and consists of six fun SKUs, including a Clown, Rapper, Caveman and Hula Girl. Each scrambled character comes as a brightly coloured egg package containing comedic detachable body parts and fun accessories. The brightly coloured characters are easy for children to assemble, scramble up and make crazy Scrambled Headz combos - so with only a couple of pieces there is a repeat play benefit.
“We’re delighted to announce the launch of Scrambled Headz,” said Daniel Smith, European Account Manager at Sinco Toys. “We look forward to offering a unique concept of play to the market and adding a fun pocket money collectable line into our expanding product portfolio.”
Scrambled Headz are perfectly shaped for little hands, enabling children to develop important learning skills, such as hand-eye coordination and role play. Colourful and interactive, the clever mix of characters and shapes will appeal to both boys and girls.
The product will be heavily supported with consumer focused press activity, social media led campaigns and bespoke POS at retail. Sinco Toys plan to expand the range with series two in spring 2018.