Spielwarenmesse toy trend hunt begins
The TrendCommittee is out in force to identify the trends shown at Nuremberg Toy Fair next year
The Spielwarenmesse TrendCommittee is back on its global tour to identify the next biggest toy trends predicted to take the market by storm.
Their findings will be made public from mid-October 2017, and will be available for trade buyers to experience in the TrendGallery at Nuremberg Toy Fair in 2018.
The tried-and-trusted team, including market researchers, trend experts and journalists, is tracking down the latest market trends from the USA and Europe right across to China. Gabriela Kaiser, Trend Consultant for TRENDagentur, Germany, said: “We go to trade fairs and stores at home and abroad, we read trade magazines and surf the internet, observing exactly what is stirring on the toy market and which products share an overriding, common theme. As team members, we’re constantly communicating with each other which helps us identify the trends.”
The international viability of the trends tracked down by the TrendCommittee is a central factor in the selection process. The trends have to span several regions, if not continents, and must not be restricted to a single country.
Christian Ulrich, Director Marketing for Spielwarenmesse eG, explains: “The right timing is equally as important. We tend to go for trends that haven’t yet taken hold in the marketplace but have already been embraced by the first few innovative toy makers. The potential for scaling up must be a given from the outset. A trend can only be considered suitable if it has enough momentum to spread.”