Lightning McQueen is back!
Cars 3 hits cinemas as Mattel’s new toy range speeds into toy stores
The highly-anticipated Disney Pixar’s Cars 3 movie released this weekend, bringing Lightning McQueen back to the big screen and into toy stores with a host of exciting new products from Mattel.
Mattel brings the action to life with the new Disney Pixar Cars 3 Movie Moves Lightning McQueen car. Inspired by the film, the vehicle reacts to motion and goes forward, backward, left, right, upside down – and says over 65 sounds and iconic phrases! Lightning’s signature sleek design includes working headlights and taillights and eyes that move like they do on screen. New characters like Cruz Ramirez are also brought to life in the new toy range - kids will love playing out storylines with the Disney Pixar Cars 3 Movie Moves Cruz Ramirez car. The new racer responds to motion – and says key phrases from the film like "BOOP!" and "You're my hero, McQueen!".
Little racers can enjoy new movie-themed thrills at a favourite Radiator Springs location – Willy's Butte! A fantastic new playset expands the storytelling possibilities with the Disney Pixar Cars 3 Willy's Butte Transforming Track Set. This hair-raising set uses multiple wild driving skills and transforms for 3 ways to play. Launch cars and see them speed up the ramp and soar over the jump! Transform the track and do more loop stunt action and increase the race challenge. The set features accessories as seen in the new movie and movie favourite champion vehicle, Lightning McQueen, to start the rocky racing right away!
Wendy Hill, Brand Activation Director, Mattel UK said: “The Mattel range captures the iconic characters and scenes from the movie that will kids will love. We are geared up for a big summer, with an extensive product range offering some fantastic Cars 3 inspired toys to keep momentum racing through AW17.”
The range is supported with a programme of exciting activations including exclusive sponsorship of the official Disney Cars website, six 2017 TV campaigns, PR and digital, working in collaboration with Disney.