Alpha Animation expands team

by TnP Staff
Published: 20 July 2017, 08:00
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New appointments as UK and Ireland team doubles in size during company’s first six months

Alpha Animation & Toys has welcomed new team members in both the UK and Ireland.

Since the early appointment of Lauren Evans, Business Support Executive, in January, the UK arm of Alpha Group has more than doubled in size in its first six months of business.

Joining the UK sales team is Lisa Cox, Senior Account Manager, who brings more than 14 years of experience in account management, and has worked in a number of different industries including F&B, infant care and toys. Lisa’s expertise include managing many retailers across wholesale, independents, grocery and specialist.

Kerry, Kirsty and Lisa joined the Alpha Team this year

Also joining as Senior Account manager is Kirsty Gray. With nearly 20 years’ experience in the tech sector, Kirsty has managed the largest retailers both domestically and internationallys. She moved into the toy industry in January 2015 and during this time has managed top-tier retail accounts such as Argos, Tesco, The Entertainer and The Range. 

Lisa and Kirsty will be working across Alpha’s extensive range of products, including Super Wings, Drone Force and more, handling a portfolio of large retailer accounts. They join relative newcomer Kerry Tarrant, Marketing Manager, who joined the team in April.

Kerry started her journey in the toy industry 10 years ago as a Marketing Assistant, and has solid experience marketing heritage brands such as Aquabeads, Plasticine, Thunderbirds and Animagic. Kerry brings a wealth of knowledge across all areas of the marketing mix and will play an integral part in marketing plans across the launch of Alpha’s key brands such as Super Wings and Drone Force.

For Ireland, Andrew McCormick joins the team at the start of August. Andrew is an experienced and well-connected Agent and brings excellent relationships with retailers across the territory gained through his 15-plus years in the toy industry.

Mark Hyndman, Country General Manager –UK & Ireland at Alpha Animation & Toys, said: “Along with our most recent addition Andrew McCormick in Ireland, I’m thrilled to welcome our three new UK team members. At Alpha, our ambition is to bring innovative and quality products to the market, we have a growing portfolio of properties and content for a varied demographic, offering key USPs and play patterns and I believe, with our extended UK team, we will have a very successful 2017-18.”