K'Nex Web Weaver shortlisted for award
Award-winning construction set up for new award as Christmas marketing campaign gets underway
The K'Nex Thrill Rides Web Weaver Roller Coaster has been shortlisted in the 2017 Made for Mums Toy Awards’ Best Construction Toy Category. In January, the building set was also named as one of Toy Fair’s Best New Construction Toys, reinforcing its status as a must-have gift this Christmas.
K'Nex will be supporting this key item with a PR and marketing programme from September through to Christmas, with a UK TV Ad, brand new Web Weaver themed game on the K'Nex microsite hosted by Cartoon Network, social media activity to engage gift-giving grown-ups, plus PopJam content to directly engage kids.
New for 2017, the K'Nex Thrill Rides Web Weaver Roller Coaster includes 439 pieces to build a roller coaster that stands an impressive 2.5 feet tall! Kids will love the glow-in-the-dark track and motorised spider themed coaster car, which can continue to zoom around the track even while they flip the coaster between horizontal and vertical thrills!
In addition to having the cool factor for kids, this kit boasts great value for money for mum and dad. Full-colour building instructions are included and instructions for an alternate second build can be downloaded online, effectively offering two toys for the price of one!
The winners of the Made for Mums Toy Awards will be announced in early October.