Worldeez off to flying start
Sales soar just four weeks after launch as ToysAnd Me's Tiana takes off in promotional helicopter video
Collectable brand Worldeez is experiencing impressive consumer response and sales just four weeks after launching in the UK.
Proving popular in the digital world as well as on the shelves, the Worldeez Popjam channel also hit 10,000 followers in just two months, with plenty of fan art already rolling in.
On YouTubeYouTube, Worldeez debuted with leading toy unboxing channel Toys AndMe, and Tiana is already a self confessed fan, picking Worldeez as her current favourite toy in a recent challenge. On the recent Worldeez branded helicopter toy haul by Tiana, views hit over 3 million in a single day. This is officially the fastest viewed video ever aired on the Toys AndMe channel, so very exciting times!
Since the launch, products have been flying off the shelves. Worldeez collectables blend fun, imagination and education in one concept. Season 1 features eight countries from around the world, with 120 different characters to collect, including limited edition Worldeez wows and 120 fact cards from Brazil, Egypt, France, India, Italy, Japan, UK and USA.
The range features a two-pack globe that fits into the palm of your hand and opens with a collectable surprise key to reveal two exciting Worldeez hidden inside. There are also super cute Worldeez Words cards to collect in each globe, providing plenty of playground swap opportunities.
Worldeez Director Marc Michaelson said: "We are thrilled with the level of consumer engagement Worldeez has generated and its translation in to retail sales. We believe Worldeez has the blueprint to be a successful collectible across global markets and this is proven by opening sales figures."
Worldeez is backed with a media immersive marketing and PR campaign, which includes digital media, childrens press, YouTube influencers, TV, cinema, custom website, social, PopJam, Superawesome, mummy blogger campaigns, Nickelodeon as a supporting partner and the launch of its very own Worldeez game, which is proving a big hit with fans!
Worldeez has been named in Girl Talk as 2017 new hottest collectable