LIMA: Toys the second biggest global licensing category

by TnP Staff
Published: 10 August 2017, 10:00
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International licensing business grows 4.4% as character licensing and toys eclipse other categories

LIMA has released the full findings of its Annual Global Licensing Industry Survey, revealing 4.4 per cent growth across the international licensing industry.

Commissioned by LIMA and conducted by Brandar Consulting, LLC, the third annual survey provides in-depth analysis and detailed breakdowns of the now £201.6 billion global licensing industry. The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type and geographic region. It also covers the latest trends and offers forward-looking analysis and other features that capture the scale of licensing around the world. Topline results from the survey were released during the 2017 Licensing Expo.

“We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” said LIMA President Charles Riotto. “We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”

Character & Entertainment continues to be the top property type, accounting for £90.7 billion in retail sales, a 45 per cent share of market. Corporate Trademarks follow in second place with £41.9 billion in retail sales for a 21.0% share of the total.

In addition, the survey shows that the US and Canada remain the largest global markets for licensed merchandise, with retail sales of £116.8 billion last year, up 5 per cent for a 58 per cent share of the market. Retail sales of licensed goods outside the US and Canada totaled £84.8 billion, up 4.8 per cent from the previous year. The next largest global region was Western Europe – with the U.K., Germany and France as the three largest markets – where revenues totalled £40.2billion, a 20 per cent share. Northern Asia, which includes China, followed with revenues of £18.8 billion, a 9% share. 

Clothes led all product categories with £30.1 billion in revenue, which is 15 per cent of total global licensed retail sales, followed by toys at £26.9 billion, a 13 per cent share).

The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and priced at $975 for non-members. Click here for more information and to order a report.