K'Nex hits 25,000 PopJam fans

by TnP Staff
Published: 23 August 2017, 07:45
Quick Link: www.toysnplaythings.co.uk/qapev

Construction toy brand passes follower milestone as engagement grows across popular kid-safe social platform

K'Nex is celebrating reaching - and exceeding - the 25,000 milestone followers on PopJam, the leading kid-safe COPPA-compliant social platform for children.

Since launching a year ago, the @KNEXUK PopJam account has gained 26,000 followers and counting, using a strategic mixture of engaging content to spark and retain users’ interest. Recent highlights include 52,857 downloads of a bespoke Sticker Pack containing emoji style K'Nex parts and pieces. A Personality Quiz has also performed strongly since launching just a fortnight ago, with 4,392 users so far answering fun questions to reveal which K'Nex Thrill Rides Roller Coaster is their perfect match.

K'Nex UK Managing Director Paul Fogarty said: “Today’s kids are super savvy consumers who find it easy to spot sales copy and tune it out, so it’s important that we offer them genuinely engaging content they want to like and share. The results of our PopJam activity so far reinforce the power of putting the right content in the right place.”

K'Nex posts regular content on PopJam throughout the week, using a variety of engaging calls to action, from ‘complete this picture’ and ‘circle the build you prefer’ to ‘spot the differences’ and ‘tag us for a ReJam’.

Paul Nunn, SuperAwesome's Chief Strategy Officer who heads up PopJam, added: “The K'Nex Sticker Pack has so far been downloaded over 52,000 times, which is a hugely impressive level of engagement on our platform. Coupled with rapid follower growth, this demonstrates clearly that the K'Nex brand and the content on their channel is genuinely compelling to kids, and that the PopJam platform is absolutely the right place for the brand to engage with existing fans and recruit new ones.”

PopJam can now be integrated with third-party sites and apps while remaining COPPA-compliant, so the @KNEXUK feed also appears on the Cartoon Network’s K'Nex hub.