Hot Wheels hits CarFest South
Bank holiday fun as the popular toy car brand heads to Hampshire for family event
Following the success of CarFest North, Hot Wheels is set to hit the tracks again this bank holiday weekend as a proud supporter of CarFest South in Hampshire.
The sponsorship includes exclusive branding of the demo zone including a track in Hot Wheels signature orange, where Hot Wheels will take part in the car parade. Hot Wheels will be bringing high speed action and epic stunts to life with thrilling performances from a professional Hot Wheels driver in an exclusive Hot Wheels stunt car!
Festival goers can also enjoy immersive action experience on the specially-designed Hot Wheels stand, where aspiring racers can put their expertise to the test when it comes to building their ultimate track and battle it out to create the best jumps, loops and track combination on a four-lane raceway; the winner with the most epic track will be named on the leaderboard.
Now you’re the stunt champ, but are you the king of speed? Hot Wheels will also showcase its brand-new Ai range at CarFest this bank holiday – the first ever Hot Wheels artificial intelligence racing system - and will offer racers an exclusive first play.
Wendy Hill, Brand Activation Director, Mattel UK says; “We are really excited to be bringing Hot Wheels to life at CarFest South, with real action and stunts on the track plus a hands-on experience for kids it’s a great way to really bring real-life action and vehicle and track set play together.”
To learn more about Hot Wheels at CarFest South, visit: http://www.carfest.org/epic-track-action