Alpha appoints UK licensing agent
Rockpool Licensing will represent Alpha's hit pre-school property Super Wings in all categories
Alpha Animation & Toys has appointed of Rockpool Licensing as its exclusive UK Licensing agent, which will represent its key pre-school property Super Wings across all categories.
Super Wings is a popular, action packed, preschool property, which launched in the UK in February 2017 on Cartoonito. The series revolves around Jett, an adorable jet plane, who travels round the world experiencing different cultures while delivering packages to children. The storyline encourages children to learn about friendship, develop problem solving skills and introduces them to different parts of the world. Following huge success of the property in the US and Europe, Rockpool is poised to help the licensing program take off in the UK.
Mark Hyndman, Country General Manager –UK & Ireland at Alpha Animation & Toys, said: “Anticipation and enquiries for the UK launch of cross category Super Wings products is already exceptionally high. We are extremely pleased to be partnering with Vickie and confident that Rockpool’s unique experience in developing brands and products, combined with their excellent licensee network and retail connections will enable us to deliver a program of high quality products to Super Wings fans and their parents across the UK."
“I’m thrilled to be working with the Alpha team,” added Vickie O’Malley, Managing Director at Rockpool Licensing. “As my Godson Rufus can attest, Super Wings is a fabulous show, filled with great characters and exciting worldwide adventures, not to mention a rockin’ theme tune! The potential for consumer products is clear and Rockpool is proud to begin a partnership for the future with the powerhouse that is Alpha Group.”