Mi PR Global acquires Cherry Pie PR

by TnP Staff
Published: 8 September 2017, 10:00
Quick Link: www.toysnplaythings.co.uk/qapgt

Cherry Pie MD Katy Walton and team will stay on to develop the pre-school and nursery specialist PR

PR and communications agency, MI PR Global has acquired 100 per cent shareholding of Cherry Pie PR Ltd, an established PR specialist in the field of pre-school and nursery brands.

Katy Walton, Managing Director of Cherry Pie PR (pictured with her twins) will remain with the business, along with the team at Cherry Pie PR, ensuring strategic development across the Cherry Pie brand portfolio which includes MUMLIN, a multi award winning baby product. The company will continue to run from its office near Bath.

Katy said: "I am Mum to two sets of twins but Cherry Pie PR was my first baby and I am so proud of how it has grown up! I am really looking forward to this exciting new chapter and working strategically to further grow the overall group business."

Katy has a respected name in the nursery industry and as an internationally published author and broadcaster has inspired thousands of mums to achieve their personal and business goals.  As a mumpreneur she has the perfect combination of skills to offer clients within the nursery sector looking to establish new brands or develop existing business through inspired trade and consumer marketing campaigns.

Jonathan Rose, Managing Director of MI PR Global, added: "We are committed to growth through strategic partnerships, therefore the exciting acquisition of Cherry Pie PR is consistent with our strategy and facilitates expansion into the complementary sector of nursery. Katy and her team have specialist knowledge in the nursery category with an enviable track record in the industry with clients including Annabel Karmel and The London Ultrasound Centre (Harley Street). The acquisition is testament to the incredible work within the team and our commitment to the future of the business as a leading player across PR and marketing communications within the wider industry."