Golden Bear does the robot

by TnP Staff
Published: 12 September 2017, 09:43
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New partnership with Colorific sees the company launch Build-a-Bot in UK in 2018

Golden Bear is bringing a new innovation to the UK market in partnership with Colorific.

Build-a-Bot is the exciting new product, which will be launched by Golden Bear Toys in spring/summer 2018, and became enormously popular after its release in Australian markets earlier this year.

Build-a-Bot allows kids to build and personalise their own colourful robots, with every pack containing all the necessary pieces. A full sheet of stickers and a build certificate to record the creation date are also included. With six adorable designs to choose from (Bunny, Fox, Dino, Ant, Bee and Ladybird), children can stylise characters by mixing and matching their various parts. Build-a-Bot is a fun and easy hands-on STEAM learning experience suitable for boys and girls ages five and up.

“Our team is thrilled to partner with Colorific to bring Build-a-Bot to the United Kingdom,” said Barry Hughes, Managing Director, Golden Bear Toys. “The unique range provides children with toys that stimulate learning, encourages problem-solving and offers hours of endless fun and retail reaction has already proved that this combination ticks all the boxes and we can’t wait to get toys into kids’ hands”

After its March 2017 release in the Australian market, Build-a-Bot has seen a continuous rise in sales, nearly selling out at major retailers. Mark Levi, Managing Director, Colorific, said: “International distributors and retailers have taken notice of Build-a-Bot’s success in Australia and they’re eager to bring this popular toy to their shores. We’re excited to partner with Golden Bear Toys to provide innovative and fun products like Build-a-Bot to children and families worldwide.”

Build-a-Bot made its North American debut in summer 2017, as well as being available in many other markets around the world. For more information on Colorific and Build-a-Bot visit