BBC Worldwide toughens on counterfeiters
Partners with online brand protection company to tackle fake merchandise sales online
BBC Worldwide has partnered with online brand protection company Incopro to combat the online sale of unlicensed toys and other merchandise for its properties.
Incopro's technology platform Talisman scans online marketplaces, websites, and social media, to help companies protect licensed merchandisers against counterfeit competition, and ensure the fans get the highest quality products.
“Working with our licensed merchandisers to protect their products is very important to us” said Rikesh Desai, Licensing & Gaming Director, BBC Worldwide. “We are extremely proud of our great brands, and the huge support and fan base they inspire worldwide. Our work with Incopro means that we can make sure fans get the best consumer products to extend their enjoyment of their favourite shows.”
“The internet is a great forum for fans, but is unfortunately also abused by counterfeiters trying to take advantage of them," added Helen Saunders, Head of Intelligence and Operations at Incopro. "Talisman allows us to cluster the data from a host on online platforms, and target and take down entire networks of offenders at once.”