Baby Annabell partners with Rebecca Adlington
Major brand partnership with the Olympic swimming superstar
Zapf Creation’s Baby Annabell brand has secured a major partnership with Olympic swimmer Rebecca Adlington.
The partnership began with the official UK launch of the Baby Annabell Learns To Swim doll on 23 September with an exclusive event at London’s Olympic Pool. A limited number of Baby Annabell fans were given the chance to take part in a once-in-a-lifetime swimming lesson hosted by Adlington, learning valuable tips from the nation’s favourite swimmer, as well as receiving a Baby Annabell Learns To Swim doll to take home from the Olympian herself.
Rebecca is also supporting the brand with further PR activity including providing exclusive swimming tips, promotional material, media interviews and social support.
Rebecca said: “As a mum, I’m excited to be working with the Baby Annabell brand. I am passionate about getting children swimming from a young age – it can help to instil confidence and be a powerful bonding experience between a parent and child. The new Baby Annabell Learns To Swim doll is a great tool to give children (and parents) the courage to take those first steps towards swimming.”
Set to be a best-seller ahead of Christmas, the Baby Annabell Learns To Swim doll is a fully functional doll with realistic sounds and movement. Once placed in water the doll will move her arms and legs to simulate swimming. Promoting imaginative role play, Baby Annabell encourages the development of key nurturing and social skills from a young age.
Marian Davis, Marketing Manager for Zapf Creation UK, said: “We are thrilled to be working with Rebecca Adlington to launch the Baby Annabell Learns To Swim doll. As a world-famous Olympic swimmer and mother, she is the perfect partner for the brand. We are extremely proud to have such an influential UK figure on board to support the product launch.”
Heavyweight TV, PR and Social media campaigns will support the launch to maintain momentum through to Christmas.