Jazwares checks in to Hotel Transylvania
Signed as master toy company for the hit Sony Pictures Animation movie and TV franchise
Sony Pictures Consumer Products recently named Jazwares as the global master toy partner for the Hotel Transylvania franchise.
The third film is scheduled for release in Summer 2018 and the first season of Hotel Transylvania: The Series just recently debuted on The Disney Channel.
For the UK territory, Rocket plans to target a number of categories in the summer-to-Christmas period during and following the film’s launch in summer 2018 and the continuing platform of the Disney Channel broadcast.
Independent licensing company Rocket Licensing, which manages UK licensing for the Hotel Transylvania franchise on behalf of brand owner Sony Pictures Animation, has also announced further expansion plans for the franchises’ licensing campaign.
Apparel, dress-up, footwear, publishing and back-to-school stationery and bags are among the early target categories. Greeting cards, calendars, bedding, jewellery, accessories, gifts and confectionery are also seen as important categories, especially in the run-up to Christmas 2018. All the major characters, notably Mavis, the daughter of Dracula, will inspire product themes and imagery.
Hotel Transylvania 3 is set to continue the success of the family-friendly monster franchise that offers big laughs for all ages and that has, to date, generated over $1 billion in global box office and home entertainment sales. In the UK, Hotel Transylvania 2 took £22m-plus, a significant increase on the first film.
Rob Wijeratna, Joint Managing Director of Rocket Licensing, said: “With strong TV and film exposure over the next two years, it’s clear that the Hotel Transylvania franchise is looking forward to a very high and continued level of awareness. The UK licensing campaign has been carefully planned to meet the expected strong demand for a wide range of product inspired by this clever, funny and exciting brand.”
Hotel Transylvania 3, which hits cinemas in July 2018, reunites all fan-favourite characters, including Mavis, Drac, Johnny, Dennis, the rest of Drac’s Pack and all the other inhabitants of the spooktacular hotel. The monster family fun continues on the high seas when Mavis surprises Dracula with a family voyage on a luxury Monster Cruise Ship - the first time the characters will venture outside of the hotel.