Chicco named Hey Duggee toy partner for Italy
BBC Worldwide signs deal with the company to bring product to its own stores and wider retail across the country
BBC Worldwide has secured a multi-year licensing deal for Hey Duggee in Italy with Chicco, part of the Artsana group, in a deal brokered by CPLG.
The partnership will enable Chicco to manufacture and distribute Hey Duggee product to its 150 plus stores in Italy and distribute to other retail stores in the country.
Hey Duggee product is set to launch in Chicco stores this autumn and will include plush and new talking plush toys featuring dubbed Italian voices from the localised version of the TV series, figurines and playsets, as well as Golden Bear’s toy range.
Raffaele D’Angelo, Marketing & Product Engineering Director Toys at Chicco – Artsana Group, said: “Duggee and his friends are much loved by little ones; with the inspiring and cheerful atmosphere the series exudes, it immediately captures the imagination of children. We are very much looking forward to having Hey Duggee toys in our stores and will dedicate great visibility in-store to the range.”
Rikesh Desai, Licensing Director for Merchandise & Gaming, Consumer Products, BBC Worldwide added: “We are delighted to add Chicco to our global licensing portfolio for Hey Duggee. Italy is an important and growing market for us, so we are looking forward to working with them on extending Hey Duggee’s product paw-print.”
Chicco join a raft of global BBC Worldwide licensees for Hey Duggee, including Golden Bear for plush toys, Jazwares for Master Toy in the US and Jasnor, who distribute both Golden Bear’s plush toy range and Jazware’s figurines and playsets in Australia.
Series two of Hey Dugge is expected to premiere in Italy this autumn, while series three has been greenlit and should roll-out to international markets following its run on CBeebies in the UK, which is expected for autumn 2018.