Jurassic World sequel partners named
Global master toy partner Mattel and LEGO Systems lead the merchandising charge
Universal Brand Development has unveiled details of the global merchandising program inspired by the upcoming Jurassic Park: Fallen Kingdom, with products arriving at retail in spring 2018
Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments. Additional toy, role-play and costume licensees supporting the film include: Funko, Build-A-Bear, Rubie's, WowWee and more.
“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, President of Universal Brand Development. “Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”
The UK licensing programme now boasts 27 licensees including Aykroyds, TDP Textiles, Fabric Flavours, White Optics, Roy Lowe and Sons, Trademark Products, Fashion UK and Smith & Brooks for apparel and accessories; Character World, Corsair and DNC for homewares; Danilo for cards; Mondo SPA, Skyrocket Toys and Cartamundi for toys and games; Whitehouse Leisure for arcade plush and games; Finsbury Food Group and Bon Bon Buddies for cakes and confectionery; Procos for party supplies; Carlton Publishing, and RMS and IG Design Group for activity products. Plus Sambro for novelty, Kid Design for audio electronics, Pyramid for social stationery and posters.
Hannah Mungo, Country Director UK & Ireland Consumer Products at NBC Universal Brand Development said: “This will be a focused UK campaign with opportunities to maximise the popularity of the franchise throughout 2018, starting with a focus on the classic movie and moving into activity for the release of Jurassic World: Fallen Kingdom, followed by back to school and subsequently the DVD release. Early commitment from such strong licensing partners as these indicates the confidence we all have in this much loved entertainment brand."
UBD aims to sign final categories such as outdoor and wheeled toys, consumables, accessories, gifting, room solutions, puzzles and games at Brand Licensing Europe 2017 this week.