Giant plans for Roald Dahl Literary Estate
Classic novel enters the core Roald Dahl licensing programme with new range for 2018
Showcased at BLE with the help of a giant 3D peach and flock of seagulls, the Roald Dahl Estate is gearing up its James and the Giant Peach licensing programme for 2018.
Following the announcement this autumn that the title will be introduced into the core Roald Dahl licensing programme, a host of exciting products are set to launch throughout the year. The range includes an extensive back-to-school stationery range from Portico, exploration and adventure kits, daywear and nightwear, dress-up from Smiffy’s, hand and finger puppets from Fiesta Crafts and a range of greeting cards from Danilo, as well as an extensive range of fantastic and quirky ceramics and children’s homeware lines from Creative Tops.
The Roald Dahl Literary Estate is now looking to add further product lines to the range to further expand the programme following the key themes of exploration, adventure and nature. Publishing will be a key pillar for the brand, kicking off in February with a novelty edition of the well-loved story book complete with fuzzy peach stickers, and a James’s Giant Bug non- fiction activity book. This will be followed up by a sticker activity book later in spring.
Stephanie Griggs, Licensing and Design Director for the Roald Dahl Literary Estate, said: "We’re really looking forward to the calendar year of James and the Giant Peach themed events, brand partnerships and marketing initiatives, which will kick off in January and be under-pinned by World Book Day in March and Roald Dahl Day in September!”