Thor: Ragnarok whips up storm at box office
Strong showing in UK set to electrify toy and dress-up sales
Marvel Studio's Thor: Ragnarok has rocked the UK box office, topping the £20m mark after less than two weeks on release.
Last weekend alone the film took £4.6m at the box office, hot on the heels of new opener Murder on the Orient Express, and continued to draw audiences this weekend.
In the UK, Thor: Ragnarok surpassed the lifetime of both Thor: The Dark World’s and Captain America: The Winter Solider after just 13 days. In Ireland Thor: Ragnarok has already banked over €2m and remained the number one film of the weekend.
The performance bodes well for licensed toys and merchandise sales heading into Christmas. The range includes LEGO's Thor: Ragnarok The Ultimate Battle for Asgard and Thor: Ragnarok The Ultimate Battle for Asgard construction sets, and Hasbro's Thor: Ragnarok Hulk Out Mask, Hulk Smash FX Fists, Hulk Interactive Electronic figure, Thor: Ragnarok Interactive Electronic Figure Six inch Figures Legends asst. In dress up, Rubie's has the Thor: Ragnorok Deluxe Thor costume, and for collectable fans, are Funko's Thor: Ragnarok Mystery Minis and Thor: Ragnarok POP! Figures.