Palitoy honoured by Leicestershire locals
County's prestigious Green Plaque Award awarded to commemorate now-defunct toy company
Former Leicestershire-based toy powerhouse Palitoy has been honoured with a commemorative Green Plaque Award.
On Thursday, 2 November, the plaque was installed at the Coalville Business Park, in Jackson Street, Coalville, where the toy factory Palitoy once stood. The company manufactured some of the most popular toys in Britain from 1937 to 1985 – before it ceased trading.
The Green Plaque Award is voted for by locals and awarded to people and places that are deemed culturally or otherwise important to the county's rich heritage.
Bob Simpson, who was MD of the factory between 1969 and 1981, attended the unveiling, along with Bob Brechin, who was a Chief Toy Designer for the firm and nominated the the factory for the award.
Bob said: “It is 80 years since Palitoy toys were first made in Coalville and I thought the famous toy company should be celebrated with a green plaque at this special time.
“Next year is also the centenary of the founding of Alf Pallett’s company Cascelloid, that would become Palitoy. My hope is that the green plaque may be the catalyst for people to remember fondly such toys as Action Man, Tressy, Pippa, Mainline Railways, Girls World, Care Bears and Striker.”
Pam Posnett, Leicestershire County Council’s cabinet member for green plaques, said: “Palitoy not only helped to stoke children’s imaginations with its classic toys and figures it also helped to put Coalville on the map. It is fantastic to see that 80 years on, there is still huge support from the people of Leicestershire.”