John Adams game a hit with Philip Schofield
Voted best game and top festive pick on ITV's How To Spend It Well At Christmas
Don't be a Donkey, the fast-paced, card-swapping, carrot-grabbing game by John Adams was voted a top festive pick on ITV's How To Spend It Well At Christmas on Monday.
Not only voted best game, Don't be a Donkey was also chosen by host Philip Schofield as one of his top three picks from the entire programme, which saw the new action game pitted against toys from all categories including tech toys and educational toys.
Airing on ITV, the show included celebrity guests - such as Stacey Solomon - experts and members of the public, who helped Schof test the latest must have toys for the festive season.
"We're absolutely delighted with the response that Don't be a Donkey received in last night's How To Spend It Well At Christmas programme," said Simon Pilkington, Managing Director of John Adams Leisure Ltd. "It's fantastic for the game to be picked out by such a popular and well known TV personality as Philip Schofield, but what's even more exciting for us is that the families and kids who tested it had a brilliant time playing the game and chose it as their favourite. That is always the goal with any game we make and is what our company ethos is all about; bringing families together through play."
The company's Rubik's collection was also featured, with the new Rubik's Junior range being included in the programme's stocking filler list.