Boom Ball blasts on to the scene

by TnP Staff
Published: 5 December 2017, 09:25
Quick Link: www.toysnplaythings.co.uk/qappd

IMC celebrates successful launch of the action-packed new game under its Playfun brand

An action-packed new game is taking retail by storm as IMC's Boom Ball hits shelves.

IMC is known for innovation and fun and this is certainly the case for Boom Ball, the latest game under the Playfun brand. Boom Ball launched this AW and is already outperforming expectations, thanks in part to a strong all round marketing campaign that has led to a fantastic sell through.

The marketing campaign includes heavyweight TV advertising, a prime-time sponsorship spot on Nickelodeon throughout December, and significant digital presence. IMC has partnered with YouTube influencer Tekkerz Kid, who took the Boomball challenge with his family. Boom Ball has also taken centre stage on YouTuber Tiana’s family channel Famtastic in a challenge video where the family compete to catch the most balls. The video has already seen over almost 1 million views! IMC has also run a very successful pre roll campaign for Boom Ball which generated over 500,000 impressions.

Managing Director Fred Wolff said: “We are really excited by the positive reaction we have had in the market following the release of Boom Ball. It is a fantastic game and we are delighted to be included in the 2017 Dads Choice Awards as “Highly Commended”. We encourage retailers to stock up on Boomball ahead of the busy Christmas selling period for games.”