Marvin's Magic hits the road

by TnP Staff
Published: 7 December 2017, 07:45
Quick Link: www.toysnplaythings.co.uk/qappq

Motorway advertising campaign set to reach huge family audience this Christmas

During the lead up to Christmas, keep your eyes peeled as Marvin’s Magic are appearing every two minutes, 24 hours a day, on giant moving billboard screens at 30 of the UK’s busiest Motorway Service Areas.

The innovative advertising campaign uses Admedia’s latest nationwide digital network Admedia Nexus, which interacts and engages with a key family audience through cutting-edge, full-motion technology. The network of 20ft x 10ft giant screens are prominently positioned right above service station entrances, an environment known for attracting a large family audience.

With 8.5 million motorists visiting a Motorway Service Area every week, a recent study conducted by YouGov and Market Management 2017 has indicated that 82 per cent of families on the road at Christmas will stop at least once during their journey.

Marvin Berglas creator of Marvin’s Magic said: “It’s such a great way to capture the attention of parents and children walking into the services, making the adverts both impactful and unmissable."