Wicked Cool Toys welcomes Herb Mitschele
Herb joins US leadership team as Executive Vice President of Global Sales & Operations
The US arm of Wicked Cool Toys has expanded its executive leadership team with the addition of toy industry veteran, Herb Mitschele, as Executive Vice President of Global Sales & Operations.
Herb has enjoyed a storied career with top toy manufacturers and most recently as Chief Executive Officer and Co-Founder of Shodogg, a software company based in NYC. Prior to Shodogg, he has held the positions of Chief Operating Officer at CDI, a division of toymaker Jakks Pacific, and VP of International Sales at Playmates Toys, where he helped re-launch the Teenage Mutant Ninja Turtles toy brand internationally and built the business to become a top notch performer in over 40 countries.
Herb has also been involved with many of the toy industry's top brands, including Matchbox and Disney Princess, and helped launch hundreds of industry leading products throughout his career, including Tekno the Robotic Puppy while at Toyquest, which went on to win Toy of the Year.
In a joint statement, Wicked Cool Toys’ Co-Presidents Michael Rinzler and Jeremy Padawer said: “We are thrilled to have a seasoned executive of Herb’s caliber join Wicked Cool’s leadership team. As we prepare to launch our new Pokémon toy line and continue our rapid growth, Herb will take the helm of our Global Sales and Operations teams to help instil process and shore up our infrastructure. The future looks even more amazing with this tremendous addition to our team.”