A peeling partnership for Asmodee

by TnP Staff
Published: 12 January 2018, 09:53
Quick Link: www.toysnplaythings.co.uk/qapr2

Asmodee to supply Bananagrams' line-up of games to UK toy trade

Asmodee UK will be the new supplier of tabletop games from Bananagrams, Inc. to the UK toy trade from 1 April.

The line-up includes hit word game Bananagrams, in its distinctive yellow cloth pouch, which will officially be supplied by Asmodee from 1 April but will be making its first public appearance front and centre on the distributor’s stand at London Toy Fair (E109) later this month.

While Bananagrams has been successful with all ages for several years, Asmodee UK – formerly known as Esdevium Games – says it is certain it will be able to take it to the next level in terms of increased retail distribution and marketing.

It joins the company’s already-stellar line-up of perennial family favourites including Dobble, Rory’s Story Cubes, Codenames and Ticket to Ride.

Steve Buckmaster, Asmodee UK Managing Director, said: “We’re delighted to be working on Bananagrams and feel it fits perfectly within our portfolio of games. The team is looking forward to getting started and building on the good work that has already gone into making the game such a success."

Bananagrams was originally launched by Rena Nathanson and her father Abe at London Toy Fair in 2006. Visitors to this year’s show will be introduced to classic Bananagrams on the Asmodee stand as well as the other games from Bananagrams, including Bananagrams Party, My First Bananagrams and the exciting new dexterity game Cobra Paw. The show will also see the UK reveal of the new Big Letter Bananagrams designed for players with poorer or impaired vision, featuring easier-to-read, larger and bolder tiles.