Pop stays in top spot

by TnP Staff
Published: 12 February 2018, 10:51
Quick Link: www.toysnplaythings.co.uk/qapvp

Children’s channel keeps the number one position for second year in a row

Kids’ TV channel Pop has retained its leading spot as the number one kids commercial channel in the UK - reporting the highest average audience in its competitor set since January 2017.

POP, owned by Sony Pictures Television Networks (SPTN), is home to some of the world’s most successful children’s franchises including Alvinnn!!! And The Chipmunks, Miraculous: Tales of Ladybug & Cat Noir, Power Rangers Ninja Steel, Transformers: Rescue Bots and Lego Nexo Knights, which make up POP’s top five biggest-reaching titles.

SPTN’S linear kids’ portfolio includes POP, Tiny Pop and POP MAX and reaches 2.7 million children every month. Official BARB data reveals that POP’s average audience ranked number one from January 2017 to 29 January 2018.

Companion pre-school channel, Tiny Pop, has seen consistent growth with a 30% increase in viewing year-on-year in ages four to six, while the launch of the POP FUN app – a free, one-stop digital destination for the three channels – has helped to grow audiences in the digital market with almost 40,000 downloads since its launch on 7 December 2017.

Kate Marsh, executive vice president, Western Europe, International Networks, said: “Our goal is to deliver the best possible content to children across the UK on TV, on tablet and on mobile. We’d like to thank all of our production and distribution partners for helping Pop to become the No. 1 kids commercial channel in the territory. With lots of brand new content secured for 2018, we are looking forward to another successful year across the Sony Networks kids’ portfolio in the UK."