BLE unveils theme for 2018
New theme to celebrate licensing trade show's 20th anniversary
As the 20th Brand Licensing Europe (BLE) approaches later this year, organiser UBM has announced that this year’s theme will be food and beverage (F&B).
“F&B is one of the fastest-growing and most robust categories within licensing,” explained BLE brand director Anna Knight. “But it’s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Health and fitness has been a huge influence over the sector since the 80s, but most recently the whole wellbeing and clean-eating phenomenon has had a huge impact on the category with no signs of fading any time soon.
From keynotes and seminars to celebrity appearances, cook-offs, demos and on-stand sampling, BLE is keen for the industry to play an integral part in developing this year’s theme from the off and is open to any and all ideas to really shine a spotlight on the sector. BLE organiser UBM also owns Food Ingredients Europe (FIE) – the biggest F&B show in the world – allowing it to leverage existing relationship with F&B manufacturers for the benefit of BLE exhibitors and visitors.
Brand Licensing Europe is the definitive event for the licensing industry in Europe. The 20th annual event will take place in London from 9-11 October 2018.