Surprise launch from Zuru
New unboxing range 5 Surprise features five toys in each collectable capsule
Zuru has announced the launch of 5 Surprise, a new toy that combines the magic of unboxing and the thrill of collectable toys.
Each capsule features five sealed segments hiding five exciting toys. There are more than 300 unique and fun toys in the first series alone, including color changing mermaids and toy plants, dress up princesses, super slime and putty, funky DIY jewellery, glow in the dark zombies, prank toys, action figure ninjas, super sticky squishies and much more.
Renee Lee, Global Marketing Manager for Zuru, said: “Each capsule is full of unknown Surprises and the joy of unboxing new toys never ends with 5 Surprise. It’s a new way to present 'blind pack' collectables that is on trend with kids’ interests today. It perfectly captures the appeal of the unboxing whilst allowing kids to collect, swap and share with their friends.”
The launch of 5 Surprise will be supported by a robust PR and marketing program throughout April and May.
The range will be distributed in the UK by Geemac and UK retailers can contact the team to learn more on 01604 401 719 or firstname.lastname@example.org.