New Zimpli launch blasts onto TV

by TnP Staff
Published: 13 March 2018, 09:19
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Company readies for launch of Slime Blaster with full TV and viral marketing push

Zimpli Kids is busy preparing for the launch of its exciting new outdoor product, Slime Blaster.

Slime Blaster will be supported with a National TV campaign launching in May as well as huge viral marketing support, a new interactive website and branded Slime FSDUs.

In 2017 Zimpli Kids tested the waters with a soft launch of The Slime Blaster with a great response - the product even picked up two awards including Best Outdoor Toy Award at the London Toy Fair prior to launching at retail.

Kids can simply add the magical pre-measured Slime Powder to their water tank, shake to create the Slime and get ready to fire. Each Slime Blaster comes with 12 slime blaster sachets, giving 200+ slime shots, and shoots slime a unto seven metres!

Jessica Coy, Head of Marketing at Zimpli Kids, said: “YouTube has played a major role in getting us to the fantastic position we are in today. Our viral marketing expertise has resulted in over 3.5 billion views on Gelli Baff and Slime Baff from independent reviewers worldwide. We have no doubt that we can replicate some of this success with the Slime Blaster”